Tuesday, 05 June 2018 08:41

Team Apex Success

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Very early on Sunday morning 3rd June a team from Apex took part in a 20k Sunrise walk in aid of Shooting Star Chase Childrens Hospices.  We started at 4.30am and finish the 20k just after 9am.  With the help of our friends and clients we raised almost £2,000.  The whole even raised around £60,000 

Thank you to everyone that supported us.


Tuesday, 03 April 2018 14:35

Support Team Apex!

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This year, on the 3rd of June, We will be walking 20 kilometers in aid of Shooting Star Chase Children's Hospice. The walk will take place at 4.30am. Apex has put a team together so we can hopefully raise as much money as possible for this great local charity. If you are able to, please sponsor us.. Thank you, and we appreciate your support.

Click here for our Just Giving Page

Marketers that remain fixated with digital channels might need to rethink their strategy. New research has revealed that 87% of consumers consider mail communications to be 'believable', while only 48% feel the same way about email. The same research found that mail is regarded as 'more likely to grab the recipient's attention'.

Conducted in May of this year by Royal Mail MarketReach and TNS, the research followed the same model set by studies carried out in 2007 and 2013, allowing shifts in consumer opinion to be tracked over a ten-year period. The surveys included several questions addressing emotional engagement, ie how mail makes the respondent feel about the sender organisation, and what it implies about how that organisation regards them personally.

Between 2007 and 2017, the percentage of people stating that mail makes them 'feel valued' has increased to 70%, compared to only 43% in 2007 and 57% in 2013. 70% also responded that mail also 'gives them a better impression of the company', again rising from 53% in 2007 and 55% in 2013.

The findings confirm that, in a digital world, where a vast and growing volume of emails are sent every day, the comparative rarity of real-world 'physical' mail has led to it becoming increasingly valued and trusted by consumers. Better yet for marketers, the media can positively impact on the perceived trustworthiness of the communication itself and help to create a more rounded, more believable brand identity.

It's interesting to note that, while marketers often debate how best to mix the strengths of the various mediums available to them, little thought is dedicated to how consumers' relationships to those mediums may evolve over time. One potential reason for consumers' positive shift towards mail may be, ironically, the way that marketers have over-utilised email marketing in the past, eg sending too many irrelevant emails to the wrong targets.

Likewise, in the age of fake news, malware and phishing, it may be that a wider, growing unease or 'trust fatigue' with digital channels is fuelling the increased consumer desire for the trustworthiness and tangibility of mail.

But it's not just all about the 'feels': the recent IPA TouchPoints survey tracked the range of responses from consumers to receiving mail and found that commercially relevant responses included increased enquiries online and by phone, increased store visits, purchases and service renewals. A Brand Science review of multi-channel campaigns concluded that when mail was included in the marketing mix, campaigns had 12% bigger ROI than those without mail.

While digital communications remain a key and crucial part of the marketer's toolkit, this latest research makes it clear that email cannot be regarded as a straight replacement for mail, nor is it likely to deliver the same results in terms of consumer engagement and sales performance.


UK & International Last Recommended Posting Dates for Christmas 2017

UK Last Posting Dates 

Tuesday 19th December

Royal Mail 2nd class and Royal Mail 48

Wednesday 20th December 

Royal Mail 1st class and Royal Mail Tracked 48

Thursday 21st December

Royal Mail Special Delivery Guaranteed and Royal Mail Tracked 24

Friday 22nd December

Royal Mail Special Delivery and Saturday Guaranteed.


International Last Posting Dates 

Saturday 2nd December

Africa, Middle East

Wednesday 6th December

Asia, Cyprus, Far East, Eastern Europe (except Czech Republic, Poland and Slovakia)

Thursday 7th December 

Caribbean, Central and South America 

Saturday 9th December

Australia, Greece, New Zealand

Wednesday 13th December

Czech Republic, Germany, Italy, Poland 

Thursday 14th December

Canada, Finland, Sweden, USA

Friday 15th December

Austria, Denmark, Iceland, Portugal, Netherlands, Norway, Slovakia, Spain, Switzerland

Saturday 16th December

Belgium, France, Ireland, Luxembourg


Apex are very busy on the lead up to Christmas, so if you have mailings and projects that need to be completed before Christmas, please give us as much notice as possible.


Monday, 16 October 2017 11:20

Collecting From Apex

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At Apex, we are always trying to streamline our operation to ensure that things run as smoothly as possible.

To avoid any confusion when collecting from our warehouse, we are now putting a new system in place to ensure things run smoothly.

If you are arranging to collect material from Apex, anything from a small box to several pallets, you will now need to book this in with us. Please give us details of the transport company collecting along with the date and approximate time of collection. We will then issue you with a collection reference number so that this can be passed to the driver. They can then quote this number when they come to Apex. This will ensure that the correct material is ready for them so that it avoids any delays.

If vehicles come without being booked, it may cause delays, or they may risk being turned away.

Should you have any questions regarding this, please do not hesitate to give us a call.


Thursday, 12 October 2017 10:40

Apex appointed official DHL reseller

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This means we can offer competitive worldwide courier services directly from your desk at no additional collection charge


We take care of all the paperwork including electronic paperless invoices for 90% of all worldwide countries.

We offer 'Express' urgent services worldwide, as well as timed deliveries and 'Economy' Road services throughout Europe.

For more information, call our Client Services Team on 01252 333500 or email us. 


Worldwide Logistics Solutions 


Wednesday, 20 September 2017 14:19

Collation, Packing and Shipping

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Many of our clients ask us to collate and pack up material for shows and conventions.  Each year Apex send material to lots of shows including Boat Shows, Travel Shows, Cruise Shows, Flower Shows and Industry Trade Shows around the world.

Today we have completed and loaded up 15 pallets of material going to the LabelExpo show in Brussels.  Another satisfied client.



Wednesday, 20 September 2017 10:55

Macmillan Coffee Morning

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Join us on Thursday 28th September for coffee and cake in aid of Macmillan Cancer Support








Not only are we raising money for Macmillan, it gives us an excuse to eat Cake!
Dogs are welcome, we have treats (you know who you are!)


Join us at Apex in Aldershot anytime between 10am and 4pm for coffee and cake.  

All donations will be passed on to Macmillan Cancer Support.

It would be good to see you.   


Thursday, 17 August 2017 08:55

Mail Rail

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From 1927 to 2003, Royal Mail in London had its own Underground rail system, dubbed "Mail Rail".

The line ran from the Paddington Head Sorting Office to the Eastern Head District Sorting Office in Whitechapel.

It operated 19 hours per day for 286 days per year and carried around 4 million letters a day.

You can now visit the museum and ride the train, check out. www.postalmuseum.org

Monday, 31 July 2017 14:13

Direct Mail VS Email

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Why use Direct Mail? - Some interesting facts...

70% of the UK say "I feel that I receive too many emails"

13.8 Billion Letters are sent every year - 12,098,630 a day are direct mail.

74 Trillion emails are sent every year.

The average lifespan of a #DirectMail item is 17 days.
The average lifespan of an Email is around 2 seconds.

Only 44% of people could recall the brand directly after seeing a digital ad, whereas 75% could directly after receiving Direct Mail.

79% of consumers act on direct mail immediately compared to 45% who act on email straightaway.

Direct Mail generates a 4.4% response rate, compared to email's average response rate of 0.12%
Direct Mail generates 10% more customers than email (34% direct mail and 24% email)

50% of companies report using direct mail in their marketing
82% of B2B and B2C companies use email #Marketing.

Email is more widely used, perhaps due to low startup costs.

Whilst email works well for some situations, there are others where direct mail is much better suited and more effective.
57% of abandoned email addresses are because of too many emails.


For further information, or to discuss your distribution requirements with us, please call us on 01252 333500 

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