Businesses are constantly looking for ways to get their company name out into the world, through various new marketing strategies. However, using old techniques can sometimes prove more successful. Here is our complete guide to direct mail services and how they can positively impact your business.
What are direct mail services?
Direct mail is a service provided by businesses to help others with their marketing campaigns. They are often used in order to improve customer response rates and to increase clientele volume. These services may be viewed as outdated, due to the lack of technology, but recent studies have shown that these campaigns can actually be more beneficial than emails.
This physical correspondence is sent out to current customers, due to privacy and GDPR laws, rather than potential consumers. Visit our GDPR blog for more information on these regulations, and how to prevent personal data breaches.
How they can help your business
You may think that these campaigns can’t possibly be more beneficial than sending an email straight to a customer’s phone. Think again. Society’s online attention span has significantly decreased over the past decade, with mail becoming a novelty for most of us. The positive feedback received from customers who are included in these marketing campaigns proves how beneficial these services can be for your business. Companies that carry out a personal approach to marketing are seen as more respected and trustworthy by customers.
With the opening rate of direct mail at just over 90%, compared to only 20% for emails, these campaigns can improve customer loyalty by personalising them towards target audiences. Everything from toasters to holidays is now reviewed by customers, therefore customer satisfaction is an important part of any business. By improving an all-around experience, you are improving your business reputation.
Types of direct mail
Direct mail can range from simplistic coupons to stylised brochures, with many options in between. Each business will have its preferred style, and more often than not the type of mail will be based on the desired content.
Examples include:
– Postcard
– Letter & Envelope
– Catalogues
– Newsletters
– Leaflets
– Self-Mailer
These can all be customised to the company’s requirements.
How to start a campaign
Here at Apex Direct Mail, we can help you through the direct mail campaign process. From the design to the quantity, we will work with you to create the perfect campaign for your business.
When looking into this marketing technique you should first be aware of your desired outreach and your budget. As many campaigns have a base price per person, we can help you calculate your marketing investment. The more intricate and stylised the design, the more expensive your campaign will likely be.
Testing the marketing strategy with a small number of customers could determine the success rate of your campaign before you run the real thing.
Apex Direct Mail can guide you throughout your campaign, so don’t hesitate to get in touch with any questions or queries. Visit our direct mails services page to receive your free quote today.