How to Track Direct Mail Response 

How to Track Direct Mail Response 

It’s easy to assume your direct mail campaigns are generating responses when you notice an increase in sales or leads.  However, your direct mail campaigns can be more or less effective than you see on the surface level. This is why established marketers spend their...
How to Create a Mailshot

How to Create a Mailshot

How to Create a Mailshot Direct mail campaigns are an excellent and effective kind of business marketing, sending out physical correspondence to customers in the form of coupons, leaflets, postcards, and much more. Direct mail campaigns also include the use of...
How Mailshots Can Benefit Your Business

How Mailshots Can Benefit Your Business

The term mailshot refers to the mass send out of marketing communication, where businesses contact a large volume of customers by using direct mail. Mailshots describe any form of direct mail and are used to spread awareness for a certain business or organisation....
A Complete Guide To Direct Mail Services

A Complete Guide To Direct Mail Services

Direct mail services help businesses plan, prepare, personalise, fulfil and distribute physical marketing communications directly to customers and prospects. A professional direct mail campaign can involve much more than simply printing a leaflet and putting it in the...
How Direct Mail Has Evolved

How Direct Mail Has Evolved

Over the years, faster and newer ways of communicating with customers have been introduced. Due to this, direct mail may now seem like it’s too slow and an old marketing method to look at. But a quick look at statistics will show you that the market continues to take...