Data Processing Solutions

See how Apex can improve response rates and reduce your print, fulfilment and postage costs by ensuring your data is working the best for you…

At Apex Direct Mail we offer a full suite of options to cleanse your data, from removing duplicates to notifying you of deceased records through to National Change of Address (NCOA) updates, we can do it all! The good news is we offer you a free report to see just how clear your data is. Under GDPR we all now look at the data we hold more seriously and whilst you may have legitimate interest to send your campaign to your targeted audience, it is always good to ensure the data is as pure as can be to obtain the best responses.

We have sophisticated software at our disposal to ensure your marketing campaigns are more effective by only mailing the correct targeted audience. As part of our service we can also source new fresh data based on your previous results giving you an even greater return on your investment.

Did you know that 11% of individuals move home and more than 15% of businesses move every year? With our software we are able to identify them for you and often provide their new address!

Full Data Cleansing Options

We provide all-inclusive data cleansing covering De-Duplication, File to File Suppressions and Deceased Registers.

De-Duplication

We are able to help you save money by determining if you are reaching the same individual more than once, as well as reviewing various files to ensure you are not overlapping campaigns.

What is Data Manipulation?

Data manipulation is the process of transforming, cleaning, and organising raw data to make it more meaningful and useful for analysis. It involves applying various techniques to modify data in order to extract valuable insights from it.

The purpose of data manipulation is to ensure that the data is accurate, consistent, and in a format that can be easily analysed. By manipulating data effectively, organisations can make informed decisions based on reliable information.

Here are some tips for successful data manipulation:

Understand the structure and format of your data before starting any manipulation.
Use appropriate tools or software to manipulate your data efficiently.
Cleanse your data by removing errors, duplicates, or irrelevant information.
Transform your data into a format that is suitable for analysis.
Document all steps taken during the data manipulation process for transparency and reproducibility.

Advantages of Data Manipulation

Data manipulation offers essential advantages in data analytics. It enhances data quality by cleaning and standardising information, ensuring accuracy. The structured format resulting from manipulation facilitates improved analysis and the extraction of meaningful insights. Integrating data from diverse sources provides a comprehensive view for more informed decision-making. Efficiency is boosted through the elimination of redundant data, optimising storage and processing times. Standardisation maintains data consistency, reducing errors. Data manipulation enables exploration by deriving new insights through transformation. Lastly, it contributes to privacy and security by masking sensitive information, ensuring compliance with regulations and safeguarding confidential data.

Data Enhancement

Our reports show you all the enhancements you can make to your data, the report is free and gives you a nice shopping list and prices so you can cherry pick which services you wish to use and you will know exactly what the costs will be.

Did you know?

people have moved house while you read this

Free Data Audit

We will check your data integrity & provide a free report of anomalies.

Apex Direct Mail – Additional Data Services

This enables us to deal with all aspects of data processing:

We can merge and purge multiple data files to create one single unique file
Under GDPR we offer Mailing Preference Service (MPS)
(Those who prefer not to receive unsolicited direct mail)
National Change of Address (NCOA).
Your data file can be run against approx. 9.5 million new and old addresses. Compiled by the Royal Mail using re-direction requests from householders.
Royal Mail Postal Address File (PAF).
We can process your data against every address in the UK and updated accordingly
The Deceased Register (TDR).
For peace of mind we can run your data against a list of local registrars throughout the UK.
The Bereavement Register (TBR).
This file is collected in collaboration with local government registrars, law firms, hospitals and funeral directors throughout the UK within 7 days of a death.

We also offer the following data management services;

Layout standardisation
Data capture & verification
Barcode programming and verification
In-house programming for data problem solving

“We’re all you need.”

FAQ’s

Data processing & manipulation is used to ensure your direct mail campaign is reaching the right target audience. Our sophisticated software makes your campaign more effective by targeting the right people.

Data processing & manipulation is also used to cleanse data, whether this is checking for GDPR, or ensuring the information is correct, you can stop wasting money on incorrect data. With 11% of UK citizens moving home every year, it’s important to keep track of your outreach and target audience. Data processing & manipulation can keep track of this for you, cleansing your data for each campaign.

Data processing & manipulation ensures the data you possess, and the audience you’re targeting, is correct. It refreshes and updates data by keeping track of those who have changed addresses, so you aren’t targeting dead ends. Data processing & manipulation also prevents your direct mail campaign from going against GDPR guidelines, making sure your data complies with GDPR rules.

Data processing & manipulation can increase your ROI by directly targeting the right audience, rather than sending out direct mail with no knowledge of who you’re distributing it to.

Yes. With Apex Direct Mail, we ensure our data processing & manipulation service complies with GDPR guidelines. We work to access data and information beneficial to your direct mail campaign, without breaking GDPR rules. In fact, we make sure your campaign does the same.

Under GDPR, we offer MPS (Mailing Preference Service). This stops anyone from receiving unsolicited direct mail if they prefer not to. Continuing to do so could see you breaching GDPR rules, which is now deemed a criminal offence.

You may need to utilise Apex Direct Mail’s data processing & manipulation service when investing in a direct mail campaign. Data processing & manipulation ensures the data you hold is not only correct, targets the right audience, but also complies with GDPR guidelines. Not complying with GDPR guidelines is now classified as a criminal offence, and so using data processing & manipulation is a worthwhile investment for any business or organisation.

Data processing & manipulation is best accessed before your direct mail campaign is complete and before your inserts are mailed out. Contact Apex Direct Mail for more information on our data processing & manipulation service, or a quote.

Data processing & manipulation works by ensuring your data is suitable for your direct mail campaign. At Apex Direct Mail, we use our sophisticated software to cleanse your data, from checking deceased records to National Change of Address (NCOA) updates. New information and updates are then given to you and implemented into your campaign, ensuring everything complies with GDPR guidelines.

Fresh new data can also be sourced, expanding your campaign and business outreach.