Definition of Direct Mail

Definition of Direct Mail

In Updates by Apex Direct Mail

What is direct mail? Why is it used? Is it effective? At Apex Direct Mail we get this question a lot, so let us explain to you what exactly direct mail is and how it can be beneficial to you and your company. If you have any more questions about direct mail or any of the other services that we offer, do not hesitate to get in touch with us today. You can call on 01444 241200 or fill in a contact form below.

What is Direct Mail?

The definition of direct mail is: literature sent to prospective customers through the post. We know that direct mail is a form of marketing that involves sending a physical piece of promotional material through the post or other courier service to a home or business. What makes direct mail unique is the fact that the promotional marketing materials that are sent to you are targeted to you specifically. This means that is there will be offers for products and services that you have already shown interest in.

Different Types of Direct Mail

Some of the most common forms of direct mail include:

  • Newsletters
  • Catalogues
  • Postcards
  • Brochures
  • Letters
  • Flyers
  • Coupon envelopes
  • Packages

Using these forms of direct mail can have a great impact on your marketing strategy but there are other components to take into consideration when choosing direct mail.

Plaining Your Direct Mail Campaign

The key when designing your direct mail campaign is to understand your target audience and understand the most effective way to capture their attention and convert them into sales. For example if you were to undertake a direct mail campaign aged at 18-25 years old, you would have to think about a number of factors:

Legitimate interest is when an organisation uses personal information in a way which is to be reasonably expected. Such as if a customer has purchased your product/services before, you might reasonably expect that they might want to again.

  • Gender
  • Age
  • Income level
  • Education level
  • Homeowner or not
  • Car owner or not
  • Kids at home
  • Employed or not

All these different factors will affect which form of direct mail they will engage with and also if the marketing offer is something that will appeal to them. Direct mail can work extremely well when an appropriate message lands on the doorstep of someone who wants or needs the product or service being promoted. 

Apex Direct Mail

Direct mail average response rates range from 1% from a list of prospects to 3.7% from an in-house list of previous buyers, says the Direct Marketing Association. Those are typical results, but by no means the rule. With the right mailer and the right list, it’s possible to sell to 10%, 20%, or more people on your list. Apex Direct Mail has years of experience providing a fantastic direct mail service along with other professional services. Why no speak to a member of our team today call 01444 241200 or fill in a contact form below.